Earnhardt Racing DMB Car

By Waldo Jaquith
In an interesting new approach to marketing for a quasi-jamband, NASCAR rockstar Dale Earnhardt Jr.'s car will be sporting a Dave Matthews Band theme at the September 5 race in San Diego, presumably reaching a whole new demographic for DMB. The car will have "Dave Matthews Band" written across the hood and the trunk of the car. Clearly getting into the swing of things, DMB and NASCAR have authorized the production of diecast renditions of the car by Action Performance, which can be purchased from the band's website. Those that want to see the car in action can watch the race live on NBC at 7pm EST that night.