Leroi in Honda Ad

By Waldo Jaquith

The reclusive Leroi Moore is featured in a Honda advertisement, an advertising industry publication reports. The promotion for the Ridgeline pickup attempts to present the vehicle as being both tough but refined, and a series of advertisements present clashing images to reinforce this, such as Chuck Norris at a garden party or using a laser to carve a turkey. The spot in which Leroi appears shows sailors battling a tumultuous ocean while the well-coiffed Moore calmly plays sax on deck. It's not unheard of for members of DMB to appear in advertisements, but it's certainly not something they do often. Thanks to Zach G. for the tip.